As an Expert in Digital Marketing,
I bring my clients New Business from Digital in Switzerland and Beyond.
I focus on Leading Brands and Startups with an Excellent Knowledge of Technology and Business on the Internet. Relevant Experience on Lower Funnel Activity Connections to Upper Funnel, Brand Building Communications. Strong Passion for Digital, Quality-Oriented. More than 15 Years of Experience.
• Media Buying Marketplace Expert, Digital Growth Manager (AARRR), Disruptive Thinker,
• Performance Data Driven Campaigns, Advanced Tracking, with a Strong Focus on Results,
• Accelerate Business through Google, Facebook, Instagram, LinkedIn and Amazon Ads using AI,
• Strong Analytical Skills (Segmentation & Personalization), CRO (Conversion Rate Optimisation),
• Enhance Search Campaigns through Display (Banners, Youtube) within powerful Landing Pages,
• Marketing Automation (scenarios, scoring, deliverability) to Engage and Re-Engage Customers,
• Corporate Website and eCommerce Redesign for ROI (Audit, Value Proposition, Prototyping),
• Connect CRM to Google Ads, Optimising your Campaigns not Only for Leads but for Sales,
• AI-First SEO (Persuasive Content, Links, RankBrain), SXO (Search eXperience Optimisation),
• Dynamic Remarketing through Social Media Ads, RLSA and Retargeting Platforms (Criteo),
• Start-up coaching (Business Model Canvas, MVP, Lean Approach, Crowdfunding),
• Double Experience in Start-Ups and Digital Agencies, Doers Entrepreneur,
What does this mean for your business?
Assuming that current AI is powerful, but still weak and need guidance.
Drive Digital Marketing AI from Geneva, Lausanne & Zürich and direct it in the Swiss Market and beyond. I manage and optimize your:
Google Ads Campaigns
PPC campaign management
GTM & Google Analytics 4
Strong Digital Consulting
You have a Challenge and need some Advice?
Get High Value Consulting for New Growth.
Leads to the best tactical choices
Head of Digital Marketing
Jan 2018 – Feb 2019
• In charge of the customers of web agency, certified Google Managed PREMIER Partner. Digital marketing strategies for Brands and NGOs, audits, competitor analysis and market trends
• Lead digital marketing projects, PPC management & data-driven campaigns on Google, Facebook, LinkedIn, Bing Ads
• Manage 900 KCHF/year digital media investment (paid search), using Google Solutions (AdWords, Analytics, GTM, Google Data Studio, GMB), with focus on improving campaign performance (quality score, click through rate...)
• Individual training with Google, Academy on Air, Agency Sprint at Zurich: Best Practice bids RLSA / Similar Audiences, Smart Bidding, Conversions and Micro-Conversions, Call as Conversion, Link Analytics, Creation of Smart Display Campaigns, DSA-Campaigns, Bidding Strategies, Display Opt-in, Youtube Ads
Web Agency Director - Head of Digital - Startup Founder
Jan 2006 – Dec 2017
• Co-branding event with Google at salon eCom Geneva
• Consultant for prestigious Digital Agencies through the past 11 years as a SEM Specialist, Agency Director and Head of Digital Marketing, leading best in class data-driven campaigns to enhance ROI for clients in various industries
• Participation in two startups as a Digital Entrepreneur and Founder
Here is the Google Agency Partner landscape I have been part over the 15 past years:
Google Partner Program
I have passed Google Ads product certification exams and I continue to be up to date with the latest product knowledge.
I use these skills to deliver strong client and company growth.
Google Partner Premier
During the program, Google gave me support, education, rewards and valuable advise to accelerate growth of my customers.
Exclusive Agency Partner
I have benefited from Google with:
I do not work for Google's interests, I work hard for your success.
How can I help you?
Digital Marketing AI as a Competitive Advantage.
AI allows a new form of engagement, a degree of personalization never achieved before and new levels of marketing effectiveness.
Advanced Tracking, Optimizations, Reporting
Brain Ads: Copywriting
Writing Google, Facebook, LinkedIn, Amazon Ads and Landing Pages in EN/FR/DE/IT
Mastering Artificial Intelligence
AI Trainer, Providing Guidance for High Scale Google Ads Campaigns
GAFAs or BATX campaigns?
Embrace the Scalable World of Big Tech Companies
Advertise on Outbrain, Programmatic, Tamedia, Admeira... to Reach your Core Market Segments
Repositioning of your Offer (Pivoting) to Create Higher Value Proposition
RankBrain SEO (SXO)
Search Considering Human Behavior and the Latest Google Algorithm Updates
Linking Brands to Brains
Brand Experience, Creatives & Movie Advertisement for Native Video Advertising
Global Digital Strategy
Overall Ecosystem to Dominate your Market
Start-up Business Plan
Impactful Plan for Traction & Growth Hacking
Building Strong Brands
DNA, Brand Platform and Brand Identity to Generate Brand Preference
Is Your Key Image Inspiring?
Photo Selection from MoodBoard, AI for Visual Content Performance
Marketing Automation & CRM
From Touch Points to Lead Nurturing & Sales
Share of my Reliable & Trusted Contacts
Digital Talent Sourcing
Your Strong Talent at Only One Handshake
Courses, Trainings, Lectures
Personalized Workshops for Your Teams
Brainstorm with StrongBrain®
And Make Your Ideas Come to Life
Your Personal Challenges?
Strong Issues need Strong Solutions
Why not starting with 2 hours of advisory?
Arrange a meeting with Thibaut Lemaire
Deals are on fixed-rate or on performance-based model.
Pay only for results!
It's a partnership. I will not work for you, I will work with you.
Enhance your brand advertising ecosystem with both Artificial Intelligence and StrongBrain®. Let's work together:
What are your main priorities?
Ensure you have strong resources to achieve your PPC goals, adapting ad campaigns to the seasonal nature of your sales.
Alessandro Soldati - CEO @ GOLD AVENUE
I've been working with Thibaut on GOLD AVENUE since April 2019, when the company only had a few hundred clients. When he arrived, Thibaut took over the entire marketing management of GA and implemented an expansion project (digital acquisition strategy) which then allowed us to grow exponentially.
Today the company has several tens of thousands of customers and is among the European leaders in the online sale of precious metals to individuals (investment gold bars). Thibaut has a strong marketing knowledge, especially on the Google part (GoogleAds, tracking and SEO), which has allowed the whole company to benefit from it throughout its evolution.
His main strength is surely his creativity and ability to think "out of the box" on any marketing project. His initiative and good ideas are a major asset for the company, and his motivation make him an excellent resource to make the various marketing strategies evolve in the right direction.
Alexandre Flueckiger - CEO & Founder @ Alpeor Switzerland
Thibaut listens to his clients' digital needs and is very pragmatic in his implementation. We have realized well targeted projects and obtained good results. Moreover, Thibaut allowed us to better understand the challenges of the digital world. We highly recommend him!
Any questions about Google Ads?
Let's talk about your challenges.
How Google Ads work?
How Google Ads tracks website conversions?
How are Google Ads targeted?
How Google display ads?
Google Ads without website
Google Ads with Google Analytics
Google Ads with extensions
Google Ads with Youtube video
Google Ads without keywords
Google Ads with Hubspot
Google Ads with Wordpress
Where Google Ads appear?
Where to place Google Ads?
Where can Google Shopping Ads be displayed?
When does Google Ads charge?
When to use Google Ads?
Google Ads for business
Google Ads for charities
Google Ads for mobile apps
Google Ads for publishers
Google Ads format
AI vs Machine / Deep Learning
Google Ads vs Facebook Ads
Google Ads vs AdSense
Google Ads vs Bing Ads
Google Ads vs Google Marketing Platform
Google Ads vs Google Shopping
Google Ads vs Organic SEO
Google Ads vs Amazon Ads
What are Google Ads?
What is Google Ads certification?
What is a Google Ads campaign?
What is Google Ads quality score?
What is Google Ads in app?
What's new in Google Ads?
Why Google Ads are important?
Why Google Ads not showing?
Why use Google Ads?
Are Google Ads worth it?
Are Google Ads effective?
Are Google Ads safe?
Are Google Ads expensive?
How are Google Ads targeted?
What are Google Ads campaign?
What size are Google Ads?
Are you an agency?
You may want a Strong Partner for your digital advertising campaign, on Google Ads and other platforms.
"Challenge me for your strategic projects,
I will give you my key recommendations."