Specialisations:
• Media Buying Marketplace Expert, Digital Growth Manager (AARRR), Disruptive Thinker,
• Performance Data Driven Campaigns, Advanced Tracking, with a Strong Focus on Results,
• Accelerate Business through Google, Facebook, Instagram, LinkedIn and Amazon Ads using AI,
• Strong Analytical Skills (Segmentation & Personalization), CRO (Conversion Rate Optimisation),
• Enhance Search Campaigns through Display (Banners, Youtube) within powerful Landing Pages,
• Marketing Automation (scenarios, scoring, deliverability) to Engage and Re-Engage Customers,
• Corporate Website and eCommerce Redesign for ROI (Audit, Value Proposition, Prototyping),
• Connect CRM to Google Ads, Optimising your Campaigns not Only for Leads but for Sales,
• AI-First SEO (Persuasive Content, Links, RankBrain), SXO (Search eXperience Optimisation),
• Dynamic Remarketing through Social Media Ads, RLSA and Retargeting Platforms (Criteo),
• Start-up coaching (Business Model Canvas, MVP, Lean Approach, Crowdfunding),
• Double Experience in Start-Ups and Digital Agencies, Doers Entrepreneur,
Certifications:
• PMI® - Project Management Professional - PMP® Certified,
• Google AdWords™ & Google Analytics™ certified,